CASE STUDY
The Cella Powered by Torc Advantage
How Open Talent Fueled E-Comm Growth for a Health Products Leader
Companies face a critical challenge when competing in today’s fast-paced digital economy: securing the highly specialized talent needed to drive growth and innovation. The traditional hiring process, often slow and cumbersome, simply can’t keep up. What’s paramount is the need for speed and expertise.
There’s no magic wand when it comes to hiring, but there is a solution that comes pretty close: open talent platforms. How? By giving you ready access to immediately available, hyper-specialized, pre-vetted professionals who can integrate seamlessly into your operations.
It’s a good thing Cella, powered by Torc, is an open talent pioneer.
Cella powered by Torc
Specialized tech talent at scale and speed
The way companies look for and hire talent is changing. With this shift, open talent platforms are merging traditional staffing practices with agile methods. Cella powered by Torc, our thriving talent community hosted via our proprietary AI-driven platform, delivers qualified talent and digital enablement services across LATAM, India and the US.
With end-to-end tech expertise, this talent acquisition service delivers platform efficiency with human ingenuity to redefine how enterprises source and engage talent:
Pre-vetted, skills-assessed talent available in days, not months
1M+ profiles; 30,000+ new profiles monthly fueling a growing bench of talent
Human-in-the-loop + AI model → positions recruiters as strategic advisors ensuring curated matches
Quality + speed, pinpointing custom-matched talent with expedited onboarding, all without compromise.
We don’t just fill roles; we deliver the expertise you need to win in a digital-first world.
Client Need
For our client, a health products company, e-commerce was a mission-critical business channel. One retail channel in particular — Amazon — had the potential to drive serious growth. But managing it was a massive operational lift: time-consuming and resource-intensive. Its requirements were a roadblock to higher-level strategic work for the client’s full-time team.
The fix?
Finding a dedicated expert to take ownership of this channel. And fast.
Building on the success of a previous permanent placement by Cella, the client turned to us again. This time, to explore how best to expand their team within a set budget. During our initial conversations, it became clear that hiring U.S.-based talent with the specialized Amazon marketplace expertise they needed (in areas such as pay-per-click (PPC), Seller Central and backend operations) would drive costs beyond their range.
Recognizing this, we recommended an offshore staffing solution. This approach allowed the client to access talent with the exact expertise they were seeking while keeping costs aligned with their budget.
The Demands of the Role
The client wanted a candidate with proven experience managing the entire Amazon channel and the ability to coordinate across marketing, production and inventory to maintain smooth operations. The right person for the role was someone with a strategic approach to ad spend, backed by a strong grasp of PPC, platform operations and P&L fundamentals.
Just as important were excellent English communication skills for collaboration with global teams and a strong sense of ownership over customer service.
The Offshore Hurdles
The client’s need for a specialized offshore talent presented two key challenges: finding a highly skilled individual and navigating the administrative hurdles of international hiring such as:
- Legal restrictions on shipping business technology abroad
- Compliance requirements
- Payroll and HR red tape that can stall productivity gains
The stakes were clear: Without the right person, the client risked stagnation on key strategic initiatives and a major revenue channel. But the combination of a specialized role and international complications made hiring for it far from straightforward.
That’s where Cella powered by Torc was a differentiator.
Cella's Solution
Our solution wasn’t just about finding a resume. It was about leveraging our open talent platform to do what traditional hiring channels couldn’t: find, vet and onboard a top-tier offshore Amazon Marketplace Manager — an exact match — in a fraction of the usual time.
We transformed what could have been a months-long, complicated process into a fast, frictionless placement.
The Results
A Critical Function, Seamlessly Transitioned
By placing a high-performing Marketplace Manager, Cella powered by Torc helped the client move a critical but time-consuming function off the plates of their internal team.
Now, instead of being tied up in the day-to-day mechanics of managing listings, inventory alignment and PPC strategy, the team is free to focus on higher-value priorities: brand expansion, customer acquisition and long-term growth planning.
Real-Time Visibility, Smarter Decisions
While the role focused on Amazon expertise — and they delivered impressively there — the candidate’s capabilities extended far beyond a single marketplace. They brought an end-to-end understanding of e-commerce, including direct-to-site sales, coordinating inventory flows and optimizing ad performance across platforms.
What could’ve been a narrowly scoped hire is now a multifaceted asset.
Strategic Impact Across Operations
With ownership over a key channel’s operations now in expert hands, the business is positioned to:
- Scale the channel more confidently and efficiently
- Improve profitability through smarter PPC and inventory management
- Strengthen coordination across marketing, production and logistics
- Turn a highly operational role into a reliable growth lever
Driving Revenue Growth and Better Performance
Beyond core operations, the candidate can actively contribute to revenue growth, coordinating ad spend to ensure it’s targeted, profitable and driven by customer insights.
And because they understand how Amazon’s ad system integrates with the broader ecosystem, they’re able to align ad performance with overall channel goals.
Conclusion
By tapping into global talent through Cella’s expertise powered by the Torc open talent platform, the client found the right fit. But more than that, they set themselves up for faster execution, smoother workflows and a team better aligned to their strategic goals.
