CASE STUDY
Cella Delivers Exceptional Social Media Talent with Contract-to-Hire Staffing Strategy
KEY TAKEAWAYS
Keeping up with the constant social posting and engagement required for sports betting and gaming entertainment demands a difficult, near-24/7 schedule. This client needed a partner who understood their culture and business to help fill specialized social media roles that would represent the voice of the company.
Cella invested in proactively networking and recruiting a qualified pool of top talent in the social media space to meet the ebb and flow of the client’s business needs. The talent Cella vetted were passionate about sports and able to engage the client’s community with a large volume of high-quality content ranging from live game coverage to witty memes.
Cella’s contract-to-hire strategy allowed the client to determine whether the talent was the right fit for their industry, workload and fast-moving environment before committing to a long-term contract or full-time hire—saving onboarding costs.
Social media has changed the game for business. Companies can engage with customers to build meaningful relationships and have two-way conversations that humanize their brand, driving preference and loyalty. But, finding the right specialized talent to handle their day-to-day content execution can be a challenge.
For Cella’s client, a high-profile digital sports entertainment and gaming company with operations in 17 countries and multiple channels of influence, social media plays an integral role in their digital strategy. However, their core team didn’t have the capacity to keep up with the schedule that the sports betting industry demands. To help them score big on social, Cella stepped in to deliver an exceptional pool of contract-to-hire talent to expand the company’s social media content team.
The Problem
Keeping up with the pace of constant social posting and engagement that sports betting and gaming entertainment requires means a difficult, near-24/7 schedule. The client, a top industry player that has become a household name, set out to dramatically increase their social media team’s capacity and enhance the company’s reach, all while preventing burnout of their core team.
Social media is a balance of quality and quantity – and knowing the audience. The client needed resources who were passionate about sports and could entertain and engage their community with a large volume of high-quality content ranging from live game coverage to witty memes, with the potential to go viral. Time was of the essence, so they identified a true partner who understood their culture and business⎯one who could move swiftly to provide the quick-witted talent and industry experts they needed, the first time around.
Social media is a balance of quality and quantity – and knowing the audience.
The Solution
As the client’s partner, Cella invested in proactively networking and recruiting a qualified pool of talent to meet the client’s booming social media needs. We vetted each candidate carefully and reviewed their portfolios to ensure each prospective contractor would be a good match for this niche, fast-paced environment.
Cella recommended that the client take a contract-to-hire approach for these highly specialized positions. This allowed them to fully evaluate candidates and make sure they hit it out of the park before committing to a longer-term contract or permanent position.
As part of our full-service model, Cella met (and continues to meet) regularly with the client to assess contractors’ performance, retention, future needs and assist in other areas of the business.
As the client’s partner, Cella invested in proactively networking and recruiting a qualified pool of available talent to meet the ebb and flow of their business needs.
The Results
The right talent, for the win
Cella listened to the client, taking time to understand what was most important to them, and we moved quickly to build a pipeline of engaging talent that could represent the voice of the client’s business. This group of talent was ready to keep pace with the increase in social media traffic, enhancing the company’s social media team. Because each talent member Cella identified knew the industry and had in-depth knowledge of the client’s brand, they were able to engage quickly and successfully, with very little ramp-up time. Each one contributed to a winning social media presence. In the end, the client decided to convert many of the contractors to their roster of full-time employees.
Cost savings
The niche requirements, workload, and fast-moving environment for sports-based social media roles demand a special set of skills that can be difficult to assess up-front. Not only did Cella’s approach reduce stress for the client, it also provided cost savings. Since Cella provided the right talent the first time, the client was able to accurately assess whether talent fit the role – before onboarding costs were incurred.
Why choose Cella?
Cella is a true partner, and we play the long game for our clients. We take the time to understand your culture, your business and your goals. We can quickly find and recruit qualified talent who are highly qualified and ready to go on day one. We steward your brand as carefully as we do our own, creating thoughtful strategies that position your business for long-term success. Together, we’re an all-star team.
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